Recently, the research and consulting firm Millennial Branding firm teamed up with the career networking site Beyond.com to survey more than 5,000 job seekers about their job search. And they found that Baby Boomers — folks in their late forties to sixties — are having the toughest timefinding jobs compared to other generations.
According to the study’s findings, Boomers are searching the longest compared to Generation X or Gen Y. In fact, 25 percent of Boomers have been hunting for jobs for more than a year, while only 17 percent of Gen X and 10 percent of Gen Y have waited more than one year to land a job.
Even more importantly, 65 percent of Boomers feel employers have discriminated against them because of their age.
These results aren’t a huge shocker — there are plenty of reasons why employers might be wary of bringing older folks on board.
“They cost too much, might not seem relevant with the times, or don’t fit with thecorporate culture (if it’s a young startup for instance),” suggests Dan Schawbel, a Gen Y expert and founder of Millennial Branding.
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