In 2009, Safeway CEO Steve Burd wrote a piece for the Wall Street Journal touting the results of his company’s healthcare incentive program. The program, which focused on tobacco use, weight, blood pressure, and cholesterol, rewarded healthy employees by charging them less for their insurance. Burd’s efforts received so much support that they inspired the Safeway Amendment. Now a part of the Obama administration’s healthcare plan, the Safeway Amendment allows companies to reimburse employees between 20% and 50% of their insurance premiums if they participate in the company’s wellness program. Efforts like Burd’s and the Safeway Amendment are sparking a conversation and giving American workers an opportunity to discuss the merits of incentivized workplace wellness.
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